The Great Data Lake team began commercializing data products in 2008.

Back then, the need for cleaner, more accurate data in our mobile advertising business spawned the development of big data technology to improve ad relevance and efficiency.

Although it began as an internal component of another business, this technology eventually demonstrated its own market potential, and the foundations for Great Data Lake were set.

The team founded Great Data Lake in 2018 to make these proprietary clean data feeds available to the industry as standalone products.

Today, our CentricIP data feed provides some of the most accurate and actionable IP geolocation data on the market.